The Future Of Publishing Blog by Thad McIlroy

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August 5th, 2014

Bundling, Unbundling and Ebook Subscription Services

How to Succeed in Business by Bundling – and Unbundling is a thought-provoking interview with Marc Andreessen and Jim Barksdale online at the Harvard Business Review. Marc Andreessen was the co-founder of Netscape. Jim Barksdale is a veteran of IBM, FedEx and AT&T Wireless “brought on a few months after Netscape’s founding to provide adult supervision as its CEO.” Both are now…