Poetry Reading, they say, Is Up

June 9, 2018

In the Cathedral

Not quite invisible, the slow-time-gathering dust
falls upon the choir,
where stalls sing silently during the sermon.
It tells of a Saviour
who came to save this world
so to leave it sublime.
What happened?
Did He change His mind?

—David Beard, 1987

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Book Prices and the Minimum Wage

May 30, 2018

Only a wealthy man could lament, as Len Riggio did yesterday that “the average paperback costs two and a half times the minimum wage. When I started,” he said “it was one half the minimum wage.” Speaking at the opening of Book Expo in New York Riggio said that the high prices of books is impeding a new generation of readers. (more…)

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The Future of Content Discovery for Books and Movies

January 9, 2018

Over the holidays I received an inquiry from a journalist about book buying, was it more impulsive or planned. What’s the breakdown? Seemed like a simple enough question. From my studies on book buying I knew that the impulse percentage was fairly high, higher than most would expect. We want to think that shoppers are rational animals, particularly when it comes to high-brow purchases. Don’t they think carefully before they buy a book? (more…)

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Looking at OptiQly: Mastering Online Marketing for Book Publishers

September 11, 2017

Designed to help publishers market their books online, OptiQly is a brand new software-as-a-service (SAAS) platform for book publishers. Initially just for Amazon*, OptiQly (pronounced optically) assesses a book’s “Brand Authority” and “Product Authority” to derive a “OQ Score” comparing that against a pre-determined optimal measure. To reach a top OQ score it recommends a series of steps to improve “Authority”. (more…)

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Measuring Reading, But Not Just Books

July 11, 2017

I do fret about the future of publishing. For all kinds of reasons. We’ve seen what happened to newspapers. And then the same thing happened to magazines (more or less). The future of periodical publishing in print is between challenging and bleak. (more…)

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