The Future Of Publishing Blog by Thad McIlroy

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August 19th, 2019

Are Book Sales Up or are Book Sales Down?

Last week the U.S. Census Bureau reported that U.S. bookstore sales dropped 5.1% in the first six months of 2019. I filed the report away — as I always do with industry sales reports — with the thought “up a little here, down a little there….” While a 5% shift is, by most measures, more than…

May 30th, 2018

Book Prices and the Minimum Wage

Only a wealthy man could lament, as Len Riggio did yesterday that “the average paperback costs two and a half times the minimum wage. When I started,” he said “it was one half the minimum wage.” Speaking at the opening of Book Expo in New York Riggio said that the high prices of books is impeding a new…

September 11th, 2017

Looking at OptiQly: Mastering Online Marketing for Book Publishers

Designed to help publishers market their books online, OptiQly is a brand new software-as-a-service (SAAS) platform for book publishers. Initially just for Amazon*, OptiQly (pronounced optically) assesses a book’s “Brand Authority” and “Product Authority” to derive a “OQ Score” comparing that against a pre-determined optimal measure. To reach a top OQ score it recommends a series of steps to improve “Authority”.

May 30th, 2017

How Book Publishing Aced the Digital Transformation

…with good luck, not with a solid strategy. So writes Sam Missingham in an astute article published yesterday, called “Print sales might be rallying, but don’t get complacent.” It should to be read by the management of every traditional publishing company.