The Future Of Publishing Blog by Thad McIlroy

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September 11th, 2017

Looking at OptiQly: Mastering Online Marketing for Book Publishers

Designed to help publishers market their books online, OptiQly is a brand new software-as-a-service (SAAS) platform for book publishers. Initially just for Amazon*, OptiQly (pronounced optically) assesses a book’s “Brand Authority” and “Product Authority” to derive a “OQ Score” comparing that against a pre-determined optimal measure. To reach a top OQ score it recommends a series of steps to improve “Authority”.

July 31st, 2011

Airbnb and the Comfort of Strangers

“Travelling is a brutality. It forces you to trust strangers and to lose sight of all that familiar comfort of home and friends. You are constantly off balance. Nothing is yours except the essential things – air, sleep, dreams, the sea, the sky – all things tending towards the eternal or what we imagine of…

July 29th, 2011

Hulu and the Future of Publishing

The difficulties facing online TV website Hulu are a mirror to the challenges facing all publishers as we move toward the future. Brian Stelter held up that mirror in an excellent article in last weekend’s New York Times. It’s the best piece I’ve read this year examining the future of publishing. Anyone familiar with this site…

April 28th, 2011

Martha Stewart Explains It All For You

While reading the latest financials from Martha Stewart I realized that her template could be applied to most long-time publishing organizations today. Revenue up, profit down. The only thing unusual about Ms. Stewart’s story is the “revenue up” portion. More often I read “revenue down, profit down.” Digital widgets generally sell for less than their analog…

January 24th, 2011

Miami Beach Expresses Itself

1. Read the article in today’s New York Times. It’s about a remarkable new structure in Miami’s South Beach. 2. Go to the new building’s web site, and click on this graphic: 3. After the well-designed flash images flash by, take time to interact with every graphic you can click on. Unlike so many sites that feature…

October 11th, 2010

The Dumbest Publishing Startup of 2010

You thought you dislike online banner advertising? Perhaps you’ve even installed software like Ad Annihilator, Adblock Pro or Super Ad Blocker to block banner ads from appearing. Or, more likely, you’ve trained yourself to just filter them out, to generally ignore these intrusive ads. Do not despair. Now you can renounce your bad habits and regain the…