The Future Of Publishing Blog by Thad McIlroy

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September 11th, 2017

Looking at OptiQly: Mastering Online Marketing for Book Publishers

Designed to help publishers market their books online, OptiQly is a brand new software-as-a-service (SAAS) platform for book publishers. Initially just for Amazon*, OptiQly (pronounced optically) assesses a book’s “Brand Authority” and “Product Authority” to derive a “OQ Score” comparing that against a pre-determined optimal measure. To reach a top OQ score it recommends a series of steps to improve “Authority”.

July 31st, 2011

Airbnb and the Comfort of Strangers

“Travelling is a brutality. It forces you to trust strangers and to lose sight of all that familiar comfort of home and friends. You are constantly off balance. Nothing is yours except the essential things – air, sleep, dreams, the sea, the sky – all things tending towards the eternal or what we imagine of…

July 29th, 2011

Hulu and the Future of Publishing

The difficulties facing online TV website Hulu are a mirror to the challenges facing all publishers as we move toward the future. Brian Stelter held up that mirror in an excellent article in last weekend’s New York Times. It’s the best piece I’ve read this year examining the future of publishing. Anyone familiar with this site…