September 11th, 2017
Designed to help publishers market their books online, OptiQly is a brand new software-as-a-service (SAAS) platform for book publishers. Initially just for Amazon*, OptiQly (pronounced optically) assesses a book’s “Brand Authority” and “Product Authority” to derive a “OQ Score” comparing that against a pre-determined optimal measure. To reach a top OQ score it recommends a series of steps to improve “Authority”.
May 27th, 2015
A May 26 Wall Street Journal article is headlined “Mobile Isn’t Killing the Desktop Internet.” With such an inflammatory title it’s of course one of the top trending stories.
September 3rd, 2012
The ongoing scandal of phony book reviews on Amazon now has a name, Sock Puppets. Perfect!
July 31st, 2011
“Travelling is a brutality. It forces you to trust strangers and to lose sight of all that familiar comfort of home and friends. You are constantly off balance. Nothing is yours except the essential things – air, sleep, dreams, the sea, the sky – all things tending towards the eternal or what we imagine of…
July 29th, 2011
The difficulties facing online TV website Hulu are a mirror to the challenges facing all publishers as we move toward the future. Brian Stelter held up that mirror in an excellent article in last weekend’s New York Times. It’s the best piece I’ve read this year examining the future of publishing. Anyone familiar with this site…
April 28th, 2011
While reading the latest financials from Martha Stewart I realized that her template could be applied to most long-time publishing organizations today. Revenue up, profit down. The only thing unusual about Ms. Stewart’s story is the “revenue up” portion. More often I read “revenue down, profit down.” Digital widgets generally sell for less than their analog…
January 24th, 2011
1. Read the article in today’s New York Times. It’s about a remarkable new structure in Miami’s South Beach. 2. Go to the new building’s web site, and click on this graphic: 3. After the well-designed flash images flash by, take time to interact with every graphic you can click on. Unlike so many sites that feature…
October 11th, 2010
You thought you dislike online banner advertising? Perhaps you’ve even installed software like Ad Annihilator, Adblock Pro or Super Ad Blocker to block banner ads from appearing. Or, more likely, you’ve trained yourself to just filter them out, to generally ignore these intrusive ads. Do not despair. Now you can renounce your bad habits and regain the…
August 12th, 2010
Actual screen shots, guaranteed (a few elements compressed to reduce image size): With cookies from Google: After I deleted cookies:
July 13th, 2010
The secret of great models everywhere: Source: Technosexual Monkeys And it was used even before Photoshop was invented: Source for image above and next image: Giopet’s Graphic Art blog (Italy) A favorite of La Wanda Gastrica! And of advertising agencies everywhere.