Looking at OptiQly: Mastering Online Marketing for Book Publishers

September 11, 2017

Designed to help publishers market their books online, OptiQly is a brand new software-as-a-service (SAAS) platform for book publishers. Initially just for Amazon*, OptiQly (pronounced optically) assesses a book’s “Brand Authority” and “Product Authority” to derive a “OQ Score” comparing that against a pre-determined optimal measure. To reach a top OQ score it recommends a series of steps to improve “Authority”. (more…)

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How Book Publishing Aced the Digital Transformation

May 30, 2017

…with good luck, not with a solid strategy. So writes Sam Missingham in an astute article published yesterday, called “Print sales might be rallying, but don’t get complacent.” It should to be read by the management of every traditional publishing company.  (more…)

A Revolution in International English Book Markets

March 30, 2017

A few weeks ago AuthorEarnings released their latest book industry report. As always, there’s a lot of important information to grapple with—this time, even the title takes some wrangling: February 2017 Big, Bad, Wide & International Report: covering Amazon, Apple, B&N, and Kobo ebook sales in the U.S., U.K., Canada, Australia, and New Zealand. The report is a shocker: it reveals that the traditional method of marketing books in other English language markets is obsolete, while at the same time the opportunity has never been bigger. (more…)

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An Authoritative Look at Book Publishing Startups

January 10, 2017

At the link below you can download my new report, An Authoritative Look at Book Publishing Startups In the United States. I’ve been collecting the data in the report for nearly 5 years. I wrote the analysis in December, 2016, determined to publish early this year. (more…)

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What Do the Financial Reports from the Big Five Book Publishers Tell Us?

August 1, 2016

This post examines the latest quarterly financial reports from the big 5 book publishers and tries to draw some conclusions from the data. The big 5 are, of course, Hachette, HarperCollins, Macmillan, Penguin Random House and Simon & Schuster. These companies are often seen as emblematic of the state of traditional trade book publishing in the United States. (more…)

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