The Future Of Publishing Blog by Thad McIlroy

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March 29th, 2020

Is Metadata Just a Game?

For my new column in Publishers Weekly I’ve tried to reimagine metadata as a game. Not quite a board game; maybe a parlor game. When it comes to book publishing, metadata is a game of chance. We don’t know which BISAC categories work best for any particular title, which keywords outperform, or how to write…

September 11th, 2017

Looking at OptiQly: Mastering Online Marketing for Book Publishers

Designed to help publishers market their books online, OptiQly is a brand new software-as-a-service (SAAS) platform for book publishers. Initially just for Amazon*, OptiQly (pronounced optically) assesses a book’s “Brand Authority” and “Product Authority” to derive a “OQ Score” comparing that against a pre-determined optimal measure. To reach a top OQ score it recommends a series of steps to improve “Authority”.

January 18th, 2016

The Manifest Future of Publishing

It’s a great and timely idea: “Five-Minute Manifestos” for the future of the book business. Philip Jones, editor of the UK’s The Bookseller started the project as a lead-up to last December’s FutureBook Conference in London. But publication has continued since the conference. Jones first outlined the goals of the series in Those Magnificent Manifestos. Porter Anderson is serving as the…