The Future Of Publishing Blog by Thad McIlroy

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April 2nd, 2018

Privacy Regained

Rather than adding my voice to the chorus of the last few weeks, and months, and years, decrying issues of control and privacy lost via social media and search engines I’ll link instead to another voice, a straightforward post by Dylan Curran in which he graphically illustrates the data the Facebook and Google collect about each user.

September 11th, 2017

Looking at OptiQly: Mastering Online Marketing for Book Publishers

Designed to help publishers market their books online, OptiQly is a brand new software-as-a-service (SAAS) platform for book publishers. Initially just for Amazon*, OptiQly (pronounced optically) assesses a book’s “Brand Authority” and “Product Authority” to derive a “OQ Score” comparing that against a pre-determined optimal measure. To reach a top OQ score it recommends a series of steps to improve “Authority”.

September 16th, 2013

4,000 Tweets

The other night I noticed that I’d hit 4,000 tweets. Never thought I’d do it. I signed up for Twitter both reluctantly and cynically. I thought it was just a compressed means of notifying the world of what I’d had for breakfast. I already used Facebook to spread that important news. Now with three years…

May 29th, 2012

The Facebook Fiasco

This past few weeks have been a great eye-opener about Facebook, social media, and about the web as an ad-supported medium. It’s been just about as significant for IPOs and the VCs and investment bankers who conjure them.

July 31st, 2011

Airbnb and the Comfort of Strangers

“Travelling is a brutality. It forces you to trust strangers and to lose sight of all that familiar comfort of home and friends. You are constantly off balance. Nothing is yours except the essential things – air, sleep, dreams, the sea, the sky – all things tending towards the eternal or what we imagine of…