The Future Of Publishing Blog by Thad McIlroy
June 18th, 2015
Imagine being a English-language book publisher in a country with a population of 50 million, surrounded by 25 other English-language countries with a total population of over 400 million. On top of that your publishing industry lives in the shadow of an older European nation where your language originated and which remains the dominant player in English-language…
December 9th, 2014
Mobile Strategies for Digital Publishing: A Practical Guide to the Evolving Landscape I’m going to use this section of my site in an attempt to accomplish two goals. The first is to give you an idea of what’s happening in mobile. Not everything that’s happening in mobile: It’s a huge topic and there are plenty of sources…
April 26th, 2014
My favorite news story last week concerns a lawsuit that has somehow reached the U.S. Supreme Court on the issue of how much pomegranate juice needs to be in a bottle before you can call it “pomegranate juice.” Remarkably, Coca-Cola, through its Minute Maid brand, sells a juice called “Pomegranate Blueberry” which contains just 0.3…
October 23rd, 2013
Like most tech-dominated industries publishing is addicted to change. This addiction even has a scientific name: neophilia, in contrast with neophobia, a condition more traditionally associated with publishing (I chuckled when I read in the Wikipedia entry: “Neophobia is a common finding in aging animals…”).
September 16th, 2013
The other night I noticed that I’d hit 4,000 tweets. Never thought I’d do it. I signed up for Twitter both reluctantly and cynically. I thought it was just a compressed means of notifying the world of what I’d had for breakfast. I already used Facebook to spread that important news. Now with three years…