October 3rd, 2021
The 25: The Best Books About Book Publishing
This is a select guide to books about book publishing, the catalog of someone who loves publishing and is on a never-ending quest to better understand how it works.
The Future Of Publishing Blog by Thad McIlroy
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May 23rd, 2021
We Need to Talk About the Backlist
This blog post is a love song to backlist books. Confined to the shadows beneath the bright light of publisher frontlists, these books are too often neglected. But there are many gems on the backlist: books with proven potential and solid profit margins. Eat your veggies: every publisher knows that focusing attention on the backlist…
May 31st, 2020
Google Tells Us How to Win at Search
The most vexing challenge in digital marketing for publishing is, without question, developing a strategy for Google search; how to be discovered on Google. It’s quite different from an Amazon discovery strategy. But it’s core to an author’s and a publisher’s overall strategy for metadata deployment. I’ll explain more as we proceed. This post considers…
April 2nd, 2019
The Impact of Recessions on Publishing Industries, Part III: Books
Updated March, 2024. In this third post of a three-part series (part 1 is here), I’ll focus directly on the book publishing industry and how the next recession could be felt. I hope that an analysis of the impact of past recessions might arm us for the next.
January 9th, 2018
The Future of Content Discovery for Books and Movies
Over the holidays I received an inquiry from a journalist about book buying, was it more of an impulse or a plan. What’s the breakdown? Seemed like a simple enough question. From my studies on book buying I knew that the impulse percentage was fairly high, higher than many would expect. We want to think…