The Future Of Publishing Blog by Thad McIlroy

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September 11th, 2017

Looking at OptiQly: Mastering Online Marketing for Book Publishers

Designed to help publishers market their books online, OptiQly is a brand new software-as-a-service (SAAS) platform for book publishers. Initially just for Amazon*, OptiQly (pronounced optically) assesses a book’s “Brand Authority” and “Product Authority” to derive a “OQ Score” comparing that against a pre-determined optimal measure. To reach a top OQ score it recommends a series of steps to improve “Authority”.

August 1st, 2016

What Do the Financial Reports from the Big Five Book Publishers Tell Us?

This post examines the latest quarterly financial reports from the big 5 book publishers and tries to draw some conclusions from the data. The big 5 are, of course, Hachette, HarperCollins, Macmillan, Penguin Random House and Simon & Schuster. These companies are often seen as emblematic of the state of traditional trade book publishing in the…

January 27th, 2016

Digging Deeper into the Manifestos

“Reading comprehension,” Wikipedia tells us “is the ability to read text, process it and understand its meaning” (emphasis mine). I remember in Grade 5 at St. Anselm’s School when Mrs. Webber introduced our class to SRA cards, a ground-breaking reading comprehension game that help teach kids that reading wasn’t just mouthing the words and stringing the…

January 18th, 2016

The Manifest Future of Publishing

It’s a great and timely idea: “Five-Minute Manifestos” for the future of the book business. Philip Jones, editor of the UK’s The Bookseller started the project as a lead-up to last December’s FutureBook Conference in London. But publication has continued since the conference. Jones first outlined the goals of the series in Those Magnificent Manifestos. Porter Anderson is serving as the…