The Future Of Publishing Blog by Thad McIlroy
April 2nd, 2018
Rather than adding my voice to the chorus of the last few weeks, and months, and years, decrying issues of control and privacy lost via social media and search engines I’ll link instead to another voice, a straightforward post by Dylan Curran in which he graphically illustrates the data the Facebook and Google collect about each user.
September 11th, 2017
Designed to help publishers market their books online, OptiQly is a brand new software-as-a-service (SAAS) platform for book publishers. Initially just for Amazon*, OptiQly (pronounced optically) assesses a book’s “Brand Authority” and “Product Authority” to derive a “OQ Score” comparing that against a pre-determined optimal measure. To reach a top OQ score it recommends a series of steps to improve “Authority”.
August 12th, 2015
I’ve been on the road these past few months: in, Bogota, Colombia, in Toronto, Canada and in Australia, both Sydney and Melbourne. It gave me a chance to hear the concerns of publishers in each of these places. The conversations were more often about mobile than they were about print.
March 6th, 2015
I didn’t write the headline for this entry. It’s in the February 28th edition of The Economist magazine. Smartphones are the cover story in the issue, headlined on the cover as “Planet of the Phones.”
February 17th, 2015
My new report, Mobile Strategies for Digital Publishing, is available now from all of the online ebookstores.