The Future Of Publishing Blog by Thad McIlroy
May 31st, 2020
The most vexing challenge in digital marketing for publishing is, without question, developing a strategy for Google search; how to be discovered on Google. It’s quite different from an Amazon discovery strategy. But it’s core to an author’s and a publisher’s overall strategy for metadata deployment. I’ll explain more as we proceed. This post considers…
August 10th, 2013
Google just announced that they will reward the authors of the very best in-depth articles on popular search topics by highlighting the top three in page 1 search results. Google offers a range of sample topics in its announcement: censorship, Gloria Steinem, Lego, the NSA, the United Nations, and Taylor Swift. I’d bet that the criteria is…
July 14th, 2012
My metadata colleague, Renée Register, uses Zappos boots to offer an easy-to-grasp example of metadata in action.
July 11th, 2012
I understand why people would believe that SEO and metadata are joined at the hip. Metadata is all about making it easy to find (or to “discover”) a book. SEO – search engine optimization – is the science of making a web page more findable via a search engine. Good metadata, it’s argued, should be designed with…
July 3rd, 2012
As part of my research for The Metadata Handbook I’m exploring the impact of metadata quality on book sales (and, by extension, music sales, movie rentals and more). I paused on the distinction between findability and discoverability. They are often used vaguely and frequently interchangeably.