The Future Of Publishing Blog by Thad McIlroy
March 29th, 2020
For my new column in Publishers Weekly I’ve tried to reimagine metadata as a game. Not quite a board game; maybe a parlor game. When it comes to book publishing, metadata is a game of chance. We don’t know which BISAC categories work best for any particular title, which keywords outperform, or how to write…
November 2nd, 2015
There are not many people who blog about metadata. There are fewer still who blog about metadata for books.
January 15th, 2013
I’ve been working with Michael McGill, a smart student from Pace University’s Masters of Publishing program. Mike has been spending a lot of time researching and documenting a truly tough challenge: the ROI from developing and maintaining metadata for books. Mike presented his report to attendees at the 2013 Digital Book World Conference in New…
July 11th, 2012
I understand why people would believe that SEO and metadata are joined at the hip. Metadata is all about making it easy to find (or to “discover”) a book. SEO – search engine optimization – is the science of making a web page more findable via a search engine. Good metadata, it’s argued, should be designed with…