The Future Of Publishing Blog by Thad McIlroy
May 23rd, 2021
This blog post is a love song to backlist books. Confined to the shadows beneath the bright light of publisher frontlists, these books are too often neglected. But there are many gems on the backlist: books with proven potential and solid profit margins. Eat your veggies: every publisher knows that focusing attention on the backlist…
May 6th, 2013
The conference brochure copy captured the event very well: A never-before seen collection of high-level working sessions and talks about very practical issues, this two-day summit is designed to both inform newcomers about the importance of managing information through metadata — the “plumbing” that ensures digital tracks are labeled correctly in online music stores —…
February 28th, 2013
I met Anne Hill earlier this month when I made a last-minute “guest appearance” at one of her author workshops in San Francisco. A self-described “storyteller with an ear for what makes a message worth paying attention to,” Anne runs a very good site called Creative Content Coaching: Messaging and Content Strategies for People with Wisdom to…
July 14th, 2012
My metadata colleague, Renée Register, uses Zappos boots to offer an easy-to-grasp example of metadata in action.
June 13th, 2012
Trying to make a book truly discoverable can lead authors and publishers toward a world of pain. It’s not so much how do you find a needle in a haystack. It’s why would you even bother. “Findability” is the kinder, gentler problem. How do you find a needle in a haystack? As it happens, the haystack has…