August 20th, 2009
I would imagine that the title of this blog entry will strike you as about as contradictory a title to yesterday’s entry as would be possible. But it’s pulled from the précis (registration required) of a new report from Borrell Associates, which has a strong reputation analysing all thngs Web. I thought I would rebalance…
August 19th, 2009
I think the big news today is from a blog entry of this title on the Columbia Journalism Review website (courtesy Bob Sacks). Gosh isn’t it great when a smart person really delves into the numbers to pull out the true story? As Ryan Chittum explains: So I went back through the Newspaper Association of…
July 11th, 2009
A July 9th report in Adweek, quoting data from Nielsen’s Global AdView Pulse, states that “Advertising spending around the world dropped 7.2 percent in the first quarter of 2009 compared to the same period in 2008.” The Nielsen site entry reports that “Though North America suffered the largest raw percentage decline of any region (-12.4%)…
July 10th, 2009
The Wall Street Journal Digits blog reports today on the tremendous success of “Evian’s new advertising campaign, which has taken off on YouTube, thanks to a troupe of infants breakdancing and roller-skating across the screen. The campaign, called ‘Live Young,’ broke last week and has gotten more than 2.8 million views on YouTube in the…
June 26th, 2009
While researching my previous blog entry, I found another very interesting piece on the U.K. Guardian’s excellent site, more specifically the OrganGrinderBlog, which focuses on digital media. A May 6th entry, covering the FIPP World Magazine Congress, reports on a presentation by Matt Brittin, Google’s UK director. Apparently Google has shared U.S. $5B with publishers…