The Future Of Publishing Blog by Thad McIlroy

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August 20th, 2009

Back from the Brink — Newspapers Stop Their Slide

I would imagine that the title of this blog entry will strike you as about as contradictory a title to yesterday’s entry as would be possible. But it’s pulled from the précis (registration required) of a new report from Borrell Associates, which has a strong reputation analysing all thngs Web. I thought I would rebalance…

August 19th, 2009

Newspaper Industry Ad Revenue at 1965 Levels

I think the big news today is from a blog entry of this title on the Columbia Journalism Review website (courtesy Bob Sacks). Gosh isn’t it great when a smart person really delves into the numbers to pull out the true story? As Ryan Chittum explains: So I went back through the Newspaper Association of…

July 10th, 2009

It’s Hard to Ignore Dancing Babies

The Wall Street Journal Digits blog reports today on the tremendous success of “Evian’s new advertising campaign, which has taken off on YouTube, thanks to a troupe of infants breakdancing and roller-skating across the screen. The campaign, called ‘Live Young,’ broke last week and has gotten more than 2.8 million views on YouTube in the…

June 26th, 2009

An Upside from Google for Publishers?

While researching my previous blog entry, I found another very interesting piece on the U.K. Guardian’s excellent site, more specifically the OrganGrinderBlog, which focuses on digital media. A May 6th entry, covering the FIPP World Magazine Congress, reports on a presentation by Matt Brittin, Google’s UK director. Apparently Google has shared U.S. $5B with publishers…