The Future Of Publishing Blog by Thad McIlroy

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November 23rd, 2007

The End of Advertising as We Know It

An extraordinary monograph has just been published by, of all the unlikely sources, the IBM Institute for Business Value. The End of Advertising as We Know It (PDF) is a publication that is everything you would not expect from a large corporation’s public information efforts: it’s informative, well-researched and well-written, and often provocative, all the…