The Future Of Publishing Blog by Thad McIlroy
October 8th, 2009
A very important report was officially released Wednesday by the Berkeley Center for Law & Technology (in conjunction with the Social Science Research Network (SSRN)). Titled “Americans Reject Tailored Advertising,” the report appears to change the rules of the online advertising game. The report has five co-authors, led by the well-respected Joseph Turow of the…
October 1st, 2009
What a great week this has been! I set for myself a tough task last Friday — produce a detailed, fair, informed and detailed report on Adobe’s proposed (and, I think, extremely likely to succeed) proposal to buy the web analytics firm Omniture — and publish my report by next Monday. I’ve received cooperation from…
September 29th, 2009
After my first glib reaction to the Adobe-Omniture deal, this past Friday it struck me that the proposed acquisition by Adobe deserves a lot more scrutiny. So I’ve set myself the task to prepare a detailed in-depth report on the topic and publish it by next Monday. I’ve collected all of the interesting articles and…
September 2nd, 2009
According to MediaPost (and presumably a great many other sources), “Ad spending among the U.S. media monitored by the Nielsen Co. declined 15.4% during the first half of 2009 vs. the same period in 2008.” The charts tell the story: And the categories of declining spend will suprise no one: … with the possible exception…
August 24th, 2009
Courtesy once again of the indefatigable Bob Sacks, a link to a very interesting article in Advertising Age. The article leads off with a clear lede: It wasn’t so long ago that almost every magazine chased ever larger circulation, even if it meant losing money in the process. It worked because print-ad sales paid the…