Adobe-Omniture, Part 3

October 1st, 2009

What a great week this has been! I set for myself a tough task last Friday — produce a detailed, fair, informed and detailed report on Adobe’s proposed (and, I think, extremely likely to succeed) proposal to buy the web analytics firm Omniture — and publish my report by next Monday.

I’ve received cooperation from all involved, whether vendors, financial analysts, competitors, partners or customers — granting large amounts of time and insightful commentary on what this might mean to them specifically, to the web analytics industry and to Adobe and Omniture and their respective customers.

I’ve now also been the recipient of generous cooperation from some extremely busy high-level executives at both Adobe and Omniture who have done a great job helping me to better understand the value proposition from their perspective and on behalf of their customers (I think/hope I get it now). Many thanks to Janet at Adobe for facilitating this on short notice.

So  we’re on.

My plan is to deliver the report on schedule, but more than that to provide a  freeextra that very few (if any) analysts offer. Buy the report at the $95 (USD) price and register your purchase (the mechanism for doing so will soon be clear, I promise), and in two months you’ll receive a free update to the report that offers clarification on any and all of the quotes or stated facts that I’ve misinterpreted or not-quite-grokked (very important to keep the record clear), but also to provide you with all of the new developments that are certain to occur in those 60 days from the publication’s first appearance.

It’s great fun for me, as I hope the report will be for all of you.

Does information set us free? Let’s see.