The Future Of Publishing Blog by Thad McIlroy
January 16th, 2010
The Publishers Information Bureau has released its tally for 2009 (based on 250 members) and U.S. magazine ad sales were off by 18.1% last year while the total number of advertising pages dropped 25.6% compared to 2008. BusinessWeek points out that the revenue decrease is “more than twice as steep as a year earlier…The drop…
December 14th, 2009
I’m getting excited because tomorrow Adobe is webcasting its 4th quarter and year-end results (it’s all public and you can register here), and, as expected, because the Omniture acquisition closed in the fourth quarter, we should get some initial insights into how the acquisition is progressing. There’s no question that these are VERY early days,…
December 13th, 2009
I’ve been traveling the last 8 days or so and have not been blogging. I wanted to weigh in with SOMETHING, anything, to reassure those few who are concerned that I’ve not abandoned the battle. I’ve actually got a slew of topics to cover in the days ahead, but thought I’d start light. For years…
November 19th, 2009
An excellent blog posting today from Russ Mann, CEO of Covario, describing his views of the changing role of ad agencies. Mann points out that a “new breed of CMO [Chief Marketing Officer] would demand a new breed of agency — and it will no longer be an ad agency, it will be something new…
November 12th, 2009
Dr. Joe Webb is one of the long-time leading economists focused on the printing industry. In his column today on WhatTheyThink? (membership may be required) he looks at the employment drop in the printing industry, but offers a charts the reveals comparisons to other publishing sectors. Only newspapers and direct mail advertising are dropping staff faster…