The Future Of Publishing Blog by Thad McIlroy



May 2nd, 2008

MagaBrands and Online Content

I somehow missed this interesting development last October, but it’s well worth getting it on the record here. The annual American Magazine Conference was held October 28-30, 2007. As stated on the Magazine Publishers Association (MPA) site promoting the conference: “Our theme this year is ‘The MagaBrand Revolution: How Media Brands are Finding Success on…

April 29th, 2008

No Snacking Between Books Please!

I don’t know about you, but I’m getting a little weary of all the Amazon-generated hype about the Kindle, its proprietary eBook reader (described by Amazon as a “revolutionary wireless reading device [emphasis mine]). We’re told incessantly how “visionary,”exceptional,” and, yes, “revolutionary” this little device is, but we’re not told why (with regard to features…

April 28th, 2008

Not a Cat

Given its stuffy name, The Economist, and its stuffy image as a turgid journal featuring dry analysis of economics and politics, I find this publication a remarkable source of data for many of the entries on this site. Being The Economist it is generally authoritative without being windy. Economist writers (never identified with a byline…

April 25th, 2008

A Tale of Two ’Pedia’s

I bet you didn’t observe it with a special ceremony at your company (nor, privately, at home), but April 23rd was UNESCO’s annual World Book Day (coinciding with Shakespeare’s birthday). I learned about this on the website of German media giant Bertelsmann. With sales approaching $30 billion annually, it is easily one of the largest…

April 22nd, 2008

The Beauty of Blogs

There are perhaps few readers of this blog who also read The New York Review of Books. That would be understandable, as the current issue features reviews of the first volume of a biography of Ezra Pound, then of a 615 page book that examines just the last year of the war in Japan (1944-1945),…