The Future Of Publishing Blog by Thad McIlroy



May 18th, 2008

Is the Internet Really Destroying Newspapers?

The Project for Excellence in Journalism (PEJ) is a superb research organization funded by the Pew Research Center in Washington, D.C. Its website is a rich treasure trove of research, analysis and commentary tackling the challenge of “understanding news in the digital age.” PEJ’s flagship report is its annual State of the News Media. The…

May 13th, 2008

Online Advertising Burnout

There are days when I don’t post a blog entry or otherwise update my site because I’m too immersed in housekeeping chores. Those chores fall into two categories: scouring the Web for more articles, data and commentary that are the lifeblood of what goes into this site, and then sorting through and filing all of…

May 7th, 2008

Print is not a Burden: Useless Drivel is the Burden

An article appeared on May 5th in the New York Times called “Publisher Tested the Waters Online, Then Dove In.” In glowing terms, it recounts the apparently amazing transformation of media giant IDG from primarily a print-based magazine publisher to an online publisher. The article moved quickly onto the Times‘ most-read and most-blogged list (today…

May 5th, 2008

Are Magazines now a Luxury Item?

This blog entry complements my last entry on magazines (May 2nd). The information came to me by a circuitous route. Bob Sacks, aka “BoSacks” “a veteran of the printing/publishing industry since 1970” (primarily the magazine industry), issues an iconoclastic email newsletter, and does so thrice daily (!), most of which focuses on the magazine industry,…

May 2nd, 2008

MagaBrands and Online Content

I somehow missed this interesting development last October, but it’s well worth getting it on the record here. The annual American Magazine Conference was held October 28-30, 2007. As stated on the Magazine Publishers Association (MPA) site promoting the conference: “Our theme this year is ‘The MagaBrand Revolution: How Media Brands are Finding Success on…