A More Solid Bet for Amazon

June 25th, 2008

According to a press release on Amazon.com’s Web site today, the online seller announced the acquisition of Fabric.com, a leading online fabric store that offers custom measured and cut fabrics, as well as patterns, sewing tools and accessories.

 

This acquisition will enable “Fabric.com to further expand its selection of fabrics and accessories while enabling Amazon.com to offer its customers a wider variety of products in the sewing, craft and hobby segment Launched in 1999 by Stephen Friedman, Fabric.com has developed a significant and loyal customer base of sewing enthusiasts, and today offers a comprehensive line of fabrics in all three major fabric categories, including apparel, quilting and home decor.”

 

Now that’s more like it, Mr. Bezos. I’m sure your customers will be buying lots of custom measured and cut fabrics, as well as patterns, sewing tools and accessories in 2012. Perhaps not $2.5 billion worth, but it should be a solid little performer. It’s those e-books that worry me.