The Future Of Publishing Blog by Thad McIlroy



November 9th, 2011

The Laws of the Future of Publishing: 2

2. Technology will never be the obstacle. Wow. The new Lytro camera. It allows the user to chose after-the-fact what part of the picture they want the focus fixed on. And I was certain that image focus would always be a challenge. But one of the laws I’ve learned is that just when you think…

November 9th, 2011

What Makes an e-Book Cover Unique?

I’ve seen two principal schools of thought surrounding covers for e-books. Theory One: Book covers don’t really matter much any more. Theory Two: Covers for e-books still matter a lot. They matter in a different way, and we’re not quite sure what makes it different, but they certainly do matter.