The Future Of Publishing Blog by Thad McIlroy

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November 9th, 2011

The Laws of the Future of Publishing: 2

2. Technology will never be the obstacle. Wow. The new Lytro camera. It allows the user to chose after-the-fact what part of the picture they want the focus fixed on. And I was certain that image focus would always be a challenge. But one of the laws I’ve learned is that just when you think…

November 9th, 2011

What Makes an e-Book Cover Unique?

I’ve seen two principal schools of thought surrounding covers for e-books. Theory One: Book covers don’t really matter much any more. Theory Two: Covers for e-books still matter a lot. They matter in a different way, and we’re not quite sure what makes it different, but they certainly do matter.

October 25th, 2011

Amazon.com Continues to Flow

If you run a $50 billion company and announce that your sales are up 44% going into the holiday season shouldn’t Wall Street give you a standing ovation? Not if you’re Amazon and your profit margins are, once again, taking a short-term hit for the long-term gain. What part of this 2009 message from Jeff…