Looking at OptiQly: Mastering Online Marketing for Book Publishers

September 11, 2017

Designed to help publishers market their books online, OptiQly is a brand new software-as-a-service (SAAS) platform for book publishers. Initially just for Amazon*, OptiQly (pronounced optically) assesses a book’s “Brand Authority” and “Product Authority” to derive a “OQ Score” comparing that against a pre-determined optimal measure. To reach a top OQ score it recommends a series of steps to improve “Authority”. (more…)

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What Sells Books

February 9, 2016

The other day I was in my local branch of the Vancouver Public Library. It’s a small branch within a community center. They do a good job of serving our neighborhood, of course with a full assortment of reading spaces, working spaces for students, a play space for the kiddies, a handful of computers and a small art gallery, for neighborhood artists, with new shows debuting each month. Up front there’s the new and notable shelves, some fiction, non-fiction, and new DVDs. (more…)

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The Manifest Future of Publishing

January 18, 2016

It’s a great and timely idea: “Five-Minute Manifestos” for the future of the book business. Philip Jones, editor of the UK’s The Bookseller started the project as a lead-up to last December’s FutureBook Conference in London. But publication has continued since the conference. Jones first outlined the goals of the series in Those Magnificent ManifestosPorter Anderson is serving as the able co-pilot.

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Metadata for Books—Better Living Through Blogging

November 2, 2015

There are not many people who blog about metadata. There are fewer still who blog about metadata for books. (more…)

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Money Makes Metadata Sexy

May 9, 2013

On day two of the Music Industry Metadata & Information Summit held in Los Angeles this week (run by NARM and DigitalMusic.orgRob Weitzner laid it on the line in evoking the ever-elusive appeal of metadata. “Metadata is sexy,” he said. “because if you get paid, that’s sexy.” (more…)

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