The Future Of Publishing Blog by Thad McIlroy
March 7th, 2010
Courtesy of a tip from Bob Sacks, and published in The Columbia Journalism Review (CJR), Magazines and their Web Sites” found publishers are still trying to work out how best to utilise the online medium. There is no general standard or guidelines for magazine websites and little discussion between industry leaders as to how they…
December 29th, 2009
I found an intriguing employment ad while catching up in my reading of The Economist. The World Bank in Washington has four challenging openings for publishing technologists, including: Senior Publishing Officer/Marketing Manager Publishing Officer/Electronic Publishing Development/Content Expert Publishing Officer/Electronic Publishing Development/Technical Expert Publishing Associate/Web Editor/Project Manager Except for job #4, which is defined as a…
September 19th, 2009
A colleague of mine who is a noted Canadian historian, and a prolific writer, asked today what makes a great web site for an author. So I began an exploration: Most publisher websites for authors are pathetic, placeholders with short bios and links to books. A case in point is Canada’s “most venerable” old publisher,…
September 15th, 2009
A good follow-up to yesterday’s post about Daniel Menaker’s post on trade book publishing comes from Nathanial Bransford’s popular blog (81 comments so far on the entry). Titled, of course, Will Authors of the Future Need Publishers? Bransford makes several important points. 1. Book sales are off 2.5% for the year as of July, compared to…
August 14th, 2009
I have two clients currently (three if I count myself) who are asking the question: “How do I evaluate the essential quality of my website?” There are no shortage of metrics. Many look to the pretty good free service of Google Analytics. There are a ton of supplementary alternatives. I’m currently a subscriber to Visistat, recommended by…