September 20th, 2012
When I began researching The Metadata Handbook I believed that metadata was magic. I believed that if you could add rich and accurate metadata to a title listing you’d all but guarantee big sales. I’ve since learned that while metadata is enchanting, its powers are far more down to earth.
September 19th, 2009
A colleague of mine who is a noted Canadian historian, and a prolific writer, asked today what makes a great web site for an author. So I began an exploration: Most publisher websites for authors are pathetic, placeholders with short bios and links to books. A case in point is Canada’s “most venerable” old publisher,…