The Future Of Publishing Blog by Thad McIlroy
October 11th, 2010
You thought you dislike online banner advertising? Perhaps you’ve even installed software like Ad Annihilator, Adblock Pro or Super Ad Blocker to block banner ads from appearing. Or, more likely, you’ve trained yourself to just filter them out, to generally ignore these intrusive ads. Do not despair. Now you can renounce your bad habits and regain the…
July 8th, 2010
Two new studies by the Magazine Publishers of America (MPA) show just how important the Web is to circulation growth. The more interesting study, Subscription Sales on the Internet — Trend Analysis 2006-2010, involved 28 of the largest consumer magazines in the U.S. reporting for the years 2006-2009. Internet subscription sales increased 78% at a…
July 7th, 2010
I was on the Audience Development magazine website tonight, led there once again by Bob Sacks, and found an interesting piece of news about magazine circulation…which will appear on my next post (such suspense!). This post is about CAPTCHAs. Did you know that CAPTCHA stands for “Completely Automated Public Turing test to tell Computers and…
March 15th, 2010
The Pew Research Center’s Project for Excellence in Journalism, a nonpolitical, nonpartisan research institute, funded by the Pew Charitable Trusts, has just released its 7th annual The State of the News Media (2010 edition). The 25-page Executive Summary is available for PDF download, but the entire study, running some 700 pages, can only be printed…
March 7th, 2010
Courtesy of a tip from Bob Sacks, and published in The Columbia Journalism Review (CJR), Magazines and their Web Sites” found publishers are still trying to work out how best to utilise the online medium. There is no general standard or guidelines for magazine websites and little discussion between industry leaders as to how they…