The Future Of Publishing Blog by Thad McIlroy



December 9th, 2008

Ad Spending Growth in 2009

Well, let’s start with the pundits’ top projection: ad spending in Brazil will increase by 30% in 2009! Apparently ZenithOptimedia’s analyst doesn’t read The Economist, which noted on November 6, 2008 that “a few months ago, Brazil’s economy was growing at its fastest pace since the mid-1990s, driven by record commodity prices and record credit…

May 13th, 2008

Online Advertising Burnout

There are days when I don’t post a blog entry or otherwise update my site because I’m too immersed in housekeeping chores. Those chores fall into two categories: scouring the Web for more articles, data and commentary that are the lifeblood of what goes into this site, and then sorting through and filing all of…

November 23rd, 2007

The End of Advertising as We Know It

An extraordinary monograph has just been published by, of all the unlikely sources, the IBM Institute for Business Value. The End of Advertising as We Know It (PDF) is a publication that is everything you would not expect from a large corporation’s public information efforts: it’s informative, well-researched and well-written, and often provocative, all the…

October 24th, 2007

Advertising Rules the Web

Well, I’ve been blog-tied (that’s like “hog-tied”) because I just have not known what to write about on this blog for the last few weeks. Just when one story seemed more important than Darwinism, along came another, and before I knew it I was struck speechless (much to the pleasure of the creationists). But one…