The Future Of Publishing Blog by Thad McIlroy
April 2nd, 2018
Rather than adding my voice to the chorus of the last few weeks, and months, and years, decrying issues of control and privacy lost via social media and search engines I’ll link instead to another voice, a straightforward post by Dylan Curran in which he graphically illustrates the data the Facebook and Google collect about each user.
February 6th, 2018
There’s money to be made in dying industries, that’s for certain. Case in point, Cenveo Corporation. Last Friday, February 2nd, Cenveo filed for bankruptcy. As reported on Bloomberg, the company listed “more than $1.4 billion in debts and about $790 million in assets in its Chapter 11 bankruptcy petition…” Yes, that sounds like a bankrupt company.
January 9th, 2018
Over the holidays I received an inquiry from a journalist about book buying, was it more of an impulse or a plan. What’s the breakdown? Seemed like a simple enough question. From my studies on book buying I knew that the impulse percentage was fairly high, higher than many would expect. We want to think…
September 11th, 2017
Designed to help publishers market their books online, OptiQly is a brand new software-as-a-service (SAAS) platform for book publishers. Initially just for Amazon*, OptiQly (pronounced optically) assesses a book’s “Brand Authority” and “Product Authority” to derive a “OQ Score” comparing that against a pre-determined optimal measure. To reach a top OQ score it recommends a series of steps to improve “Authority”.
July 11th, 2017
I do fret about the future of publishing. For all kinds of reasons. We’ve seen what happened to newspapers. And then the same thing happened to magazines (more or less). The future of periodical publishing in print is between challenging and bleak.