The Future Of Publishing Blog by Thad McIlroy
July 8th, 2010
Two new studies by the Magazine Publishers of America (MPA) show just how important the Web is to circulation growth. The more interesting study, Subscription Sales on the Internet — Trend Analysis 2006-2010, involved 28 of the largest consumer magazines in the U.S. reporting for the years 2006-2009. Internet subscription sales increased 78% at a…
July 7th, 2010
I was on the Audience Development magazine website tonight, led there once again by Bob Sacks, and found an interesting piece of news about magazine circulation…which will appear on my next post (such suspense!). This post is about CAPTCHAs. Did you know that CAPTCHA stands for “Completely Automated Public Turing test to tell Computers and…
July 5th, 2010
I uncover some unusual sites and blogs because I have a Google Alert for “future of publishing.” I can’t imagine I would have found it otherwise. Andrew Shaffer is the author of the forthcoming Harper Perennial Paperback Original Great Philosophers Who Failed at Love, to be published January 4, 2011. (Unusual exactitude for a big…
July 4th, 2010
The release of Apple’s iPhone 4G has become a midsummer blockbuster. No vampires — just out of control electronics, deceitful software, and scary artificial limbs. It started as a winner… But a problem fixed became a problem created… And of course the lawsuits start flying left and right. Suddenly Steve Jobs generates one of his infamous…
July 2nd, 2010
In return, my best wishes to The Times and The Sunday Times, founded in 1788. Now owned by Rupert Murdoch, who purchased the paper from the Thomson Corporation in 1981, this is the launch of his born-again content-is-more-important-than-advertising initiative.