The Future Of Publishing Blog by Thad McIlroy



April 28th, 2010

A Day Without Media

Does this lede catch your attention (posted April 22nd): What is is like to go without media? What if you had to give up your cell phone, iPod, television, car radio, magazines, newspapers and computer (i.e. no texting, no Facebook or IM-ing)? Could you do it?  Is it even possible? Well, not really, if you…

April 27th, 2010

Google and Branding

A very interesting article on corporate branding by Al Ries from AdAge, spotted by Bob Sacks today, points to a factoid that took me by surprise. I think most of us see Google as still an unstoppable tech monster that will continue to devour all competitors. Apparently not: Here are year-over-previous-year revenue growth rates for…

April 20th, 2010

Spawn of the Devil

While reading YAP (Yet Another Piece) on what magazines must do to survive the changes in digital technology, radically titled “Magazines Require Innovation, Experiments in Digital and Print” (no, really?), I did manage to get a chuckle out of the accompanying online reader poll (scroll to the end of the article). The question asked is…