The Future Of Publishing Blog by Thad McIlroy
April 27th, 2010
A very interesting article on corporate branding by Al Ries from AdAge, spotted by Bob Sacks today, points to a factoid that took me by surprise. I think most of us see Google as still an unstoppable tech monster that will continue to devour all competitors. Apparently not: Here are year-over-previous-year revenue growth rates for…
March 24th, 2010
As Bob Sacks points out in one of his three newsletters this evening: Can there be anything more ridiculous than a survey about what people will do with a product that hasn’t yet been delivered? All this hype is getting to me. The Apple hype machine once again has my complete respect. As I’ve stated…
March 7th, 2010
Courtesy of a tip from Bob Sacks, and published in The Columbia Journalism Review (CJR), Magazines and their Web Sites” found publishers are still trying to work out how best to utilise the online medium. There is no general standard or guidelines for magazine websites and little discussion between industry leaders as to how they…
August 24th, 2009
Courtesy once again of the indefatigable Bob Sacks, a link to a very interesting article in Advertising Age. The article leads off with a clear lede: It wasn’t so long ago that almost every magazine chased ever larger circulation, even if it meant losing money in the process. It worked because print-ad sales paid the…
April 20th, 2009
Courtesy of Bob Sacks, I’ve just discovered a site devoted to ePaper that is is informative, broad, interesting and not beholden to sponsors (as far as I can tell). Of particular interest is the “E-paper Technologies Reference Guide,” the most thorough I’ve seen to date. If your interest in ePaper is deeper than a pixel,…