The Future Of Publishing Blog by Thad McIlroy
December 8th, 2014
The December 4th announcement of Microsoft’s retreat from Barnes & Noble is well documented. Barnes & Noble demonstrated how to turn $300 million into $125 million (OK, less than half). The company’s shares had a brief dip but then recovered.
April 3rd, 2013
The era of the wide-open and transparent web met its match when the largest etailer in the land, Amazon.com, decided that honesty is not necessarily the best policy. It’s not that Amazon lies. It’s just that it grossly generalizes, sometimes misleadingly so. Last month when Bowker offered a detailed chart revealing that 43.8% of trade…
July 11th, 2012
I understand why people would believe that SEO and metadata are joined at the hip. Metadata is all about making it easy to find (or to “discover”) a book. SEO – search engine optimization – is the science of making a web page more findable via a search engine. Good metadata, it’s argued, should be designed with…
June 15th, 2012
I couldn’t make this stuff up if I tried:
December 4th, 2011
His fascinating and important Domino Project concluded, Seth Godin is still pondering writing and reading and all things in between. Godin’s latest post, Selling vs. Reading, includes the usual ramblings, some meaningless, a few trenchant, and one entirely ingenuous.