The Future Of Publishing Blog by Thad McIlroy
February 28th, 2013
I met Anne Hill earlier this month when I made a last-minute “guest appearance” at one of her author workshops in San Francisco. A self-described “storyteller with an ear for what makes a message worth paying attention to,” Anne runs a very good site called Creative Content Coaching: Messaging and Content Strategies for People with Wisdom to…
January 15th, 2013
I’ve been working with Michael McGill, a smart student from Pace University’s Masters of Publishing program. Mike has been spending a lot of time researching and documenting a truly tough challenge: the ROI from developing and maintaining metadata for books. Mike presented his report to attendees at the 2013 Digital Book World Conference in New…
September 20th, 2012
When I began researching The Metadata Handbook I believed that metadata was magic. I believed that if you could add rich and accurate metadata to a title listing you’d all but guarantee big sales. I’ve since learned that while metadata is enchanting, its powers are far more down to earth.