The Future Of Publishing Blog by Thad McIlroy
July 11th, 2012
I understand why people would believe that SEO and metadata are joined at the hip. Metadata is all about making it easy to find (or to “discover”) a book. SEO – search engine optimization – is the science of making a web page more findable via a search engine. Good metadata, it’s argued, should be designed with…
June 24th, 2012
NOTE: The white paper mentioned here was updated in 2016. Download the new version here (PDF). The thrust of the report is the same, with updated data and analysis. In my last post I introduced the recent (January 2012) book industry white paper called The Link Between Metadata and Sales (first version no longer available).
June 24th, 2012
NOTE: The white paper discussed below was updated in 2016. Download the new version here (PDF). The thrust of the report is the same, with updated data and analysis. You can find part 2 of this blog here. Most people know The Nielsen Company from its very famous TV ratings service. But the company is much more than…
June 18th, 2012
I watched the Microsoft Surface tablet announcement this evening and I knew pretty quickly that I was looking at a winner (see mea culpa below).
June 15th, 2012
I couldn’t make this stuff up if I tried: