The Future Of Publishing Blog by Thad McIlroy
May 30th, 2018
Only a wealthy man could lament, as Len Riggio did yesterday that “the average paperback costs two and a half times the minimum wage. When I started,” he said “it was one half the minimum wage.” While speaking at the opening of Book Expo in New York Riggio said that the high prices of books…
January 9th, 2018
Over the holidays I received an inquiry from a journalist about book buying, was it more of an impulse or a plan. What’s the breakdown? Seemed like a simple enough question. From my studies on book buying I knew that the impulse percentage was fairly high, higher than many would expect. We want to think…
September 11th, 2017
Designed to help publishers market their books online, OptiQly is a brand new software-as-a-service (SAAS) platform for book publishers. Initially just for Amazon*, OptiQly (pronounced optically) assesses a book’s “Brand Authority” and “Product Authority” to derive a “OQ Score” comparing that against a pre-determined optimal measure. To reach a top OQ score it recommends a series of steps to improve “Authority”.
July 11th, 2017
I do fret about the future of publishing. For all kinds of reasons. We’ve seen what happened to newspapers. And then the same thing happened to magazines (more or less). The future of periodical publishing in print is between challenging and bleak.
May 30th, 2017
…with good luck, not with a solid strategy. So writes Sam Missingham in an astute article published yesterday, called “Print sales might be rallying, but don’t get complacent.” It should to be read by the management of every traditional publishing company.