The Future Of Publishing Blog by Thad McIlroy
April 3rd, 2013
The era of the wide-open and transparent web met its match when the largest etailer in the land, Amazon.com, decided that honesty is not necessarily the best policy. It’s not that Amazon lies. It’s just that it grossly generalizes, sometimes misleadingly so. Last month when Bowker offered a detailed chart revealing that 43.8% of trade…
March 28th, 2013
What impeccable timing from Goodreads, on a day observed by many because of a far more potent betrayal. The Goodreads’ folks always struck me as decent people who genuinely care about writers and readers. I am surprised and disappointed. Perhaps even saddened. I would imagine that Goodreads’ 30 pieces of silver are many, many millions….
February 28th, 2013
I met Anne Hill earlier this month when I made a last-minute “guest appearance” at one of her author workshops in San Francisco. A self-described “storyteller with an ear for what makes a message worth paying attention to,” Anne runs a very good site called Creative Content Coaching: Messaging and Content Strategies for People with Wisdom to…
January 15th, 2013
I’ve been working with Michael McGill, a smart student from Pace University’s Masters of Publishing program. Mike has been spending a lot of time researching and documenting a truly tough challenge: the ROI from developing and maintaining metadata for books. Mike presented his report to attendees at the 2013 Digital Book World Conference in New…
December 22nd, 2012
I feel like I’m coming in from the Web wilderness as I start viewing John Branch’s, Snow Fall: The Avalanche at Tunnel Creek on the New York Times site. Snow blows across a mountain peak as the saga of an deadly avalanche begins to spill down the page: “Avalanche! Elyse!” 650 words later and the reader has…