The Future Of Publishing Blog by Thad McIlroy

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April 28th, 2011

Martha Stewart Explains It All For You

While reading the latest financials from Martha Stewart I realized that her template could be applied to most long-time publishing organizations today. Revenue up, profit down. The only thing unusual about Ms. Stewart’s story is the “revenue up” portion. More often I read “revenue down, profit down.” Digital widgets generally sell for less than their analog…

January 24th, 2011

Miami Beach Expresses Itself

1. Read the article in today’s New York Times. It’s about a remarkable new structure in Miami’s South Beach. 2. Go to the new building’s web site, and click on this graphic: 3. After the well-designed flash images flash by, take time to interact with every graphic you can click on. Unlike so many sites that feature…

October 11th, 2010

The Dumbest Publishing Startup of 2010

You thought you dislike online banner advertising? Perhaps you’ve even installed software like Ad Annihilator, Adblock Pro or Super Ad Blocker to block banner ads from appearing. Or, more likely, you’ve trained yourself to just filter them out, to generally ignore these intrusive ads. Do not despair. Now you can renounce your bad habits and regain the…