The Future Of Publishing Blog by Thad McIlroy



April 28th, 2011

Martha Stewart Explains It All For You

While reading the latest financials from Martha Stewart I realized that her template could be applied to most long-time publishing organizations today. Revenue up, profit down. The only thing unusual about Ms. Stewart’s story is the “revenue up” portion. More often I read “revenue down, profit down.” Digital widgets generally sell for less than their analog…

May 7th, 2008

Print is not a Burden: Useless Drivel is the Burden

An article appeared on May 5th in the New York Times called “Publisher Tested the Waters Online, Then Dove In.” In glowing terms, it recounts the apparently amazing transformation of media giant IDG from primarily a print-based magazine publisher to an online publisher. The article moved quickly onto the Times‘ most-read and most-blogged list (today…