The Future Of Publishing Blog by Thad McIlroy
November 27th, 2009
For the last two days I’ve been reading a good old-fashioned paperback novel. Written by Steve Hely, published by Grove/Atlantic, Inc., it’s called “How I Became a Famous Novelist.” I don’t remember how I first heard about it, but I ordered in from the West Vancouver Public Library and picked it up yesterday. As was promised…
November 25th, 2009
As reported in MediaDailyNews, according to figures released by MediaFinder.com, part of Oxbridge Communications (the “publication of record” on all data related to North American magazine publishing companies and their titles), 383 magazines closed in the first nine months of 2009, compared with 259 new titles launching (emphasis mine). However “the number of closures in…
November 22nd, 2009
I was just alerted via a link on Books & Publishing to an excerpt in Vanity Fair of the wonderful illustrator Bruce McCall’s new book called, straight-from-the-headlines, “50 Things to Do with a Book (Now That Reading is Dead).” Dedicated to Johannes Gutenberg, the “Browse Inside” feature on the HarperCollins web site offers the introduction…
November 20th, 2009
I remember well, back in my days as Program Director at Seybold Seminars, where we all thought: OK, there’s print, and then there’s the web. So print will be repurposed to the web. Of course that was our print-centric viewpoint. It was shared by many. But these days web campaigns are usually planned before print campaigns,…
November 19th, 2009
An excellent blog posting today from Russ Mann, CEO of Covario, describing his views of the changing role of ad agencies. Mann points out that a “new breed of CMO [Chief Marketing Officer] would demand a new breed of agency — and it will no longer be an ad agency, it will be something new…