The Future Of Publishing Blog by Thad McIlroy

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March 9th, 2010

Millions Terrified by One Long Unbroken String of English Words

Courtesy of Bob McArthur I learned that in today’s online the Onion you’ll find the headline “Nation Shudders At Large Block Of Uninterrupted Text.” Can you blame them?                                                                                                                                From the Onion Boston resident Charlyne Thomson said, “Why won’t it just tell me what it’s about?” There are no bullet points, no highlighted parts….

March 8th, 2010

The Rise of 3-D

Grab it before it heads behind The New Yorker‘s firewall, Anthony Lane’s marvellous overview of the history of 3-D, taking us right through to Avatar and Tim Burton’s Alice in Wonderland (did you know that this film was shot in 2-D, and converted to 3-D during post-production? Cheater!), and speculating beyond. It’s difficult to condense…

March 7th, 2010

The First Study of Magazines and their Web Sites

Courtesy of a tip from Bob Sacks, and published in The Columbia Journalism Review (CJR), Magazines and their Web Sites” found publishers are still trying to work out how best to utilise the online medium. There is no general standard or guidelines for magazine websites and little discussion between industry leaders as to how they…

February 20th, 2010

The Future of Interactive Marketing

If you’re at all like me, you find yourself very pleasantly surprised when you download a whitepaper, research report or promo brochure from the website of a for-profit organization and it actually has content worth thinking about and passing along to others. I’ve been remissing in failing to blog about teamDigital’s very fine “PROMOTIONS 2.0: The…