The Future Of Publishing Blog by Thad McIlroy

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November 9th, 2011

The Laws of the Future of Publishing: 2

2. Technology will never be the obstacle. Wow. The new Lytro camera. It allows the user to chose after-the-fact what part of the picture they want the focus fixed on. And I was certain that image focus would always be a challenge. But one of the laws I’ve learned is that just when you think…

November 9th, 2011

What Makes an e-Book Cover Unique?

I’ve seen two principal schools of thought surrounding covers for e-books. Theory One: Book covers don’t really matter much any more. Theory Two: Covers for e-books still matter a lot. They matter in a different way, and we’re not quite sure what makes it different, but they certainly do matter.

October 25th, 2011

Amazon.com Continues to Flow

If you run a $50 billion company and announce that your sales are up 44% going into the holiday season shouldn’t Wall Street give you a standing ovation? Not if you’re Amazon and your profit margins are, once again, taking a short-term hit for the long-term gain. What part of this 2009 message from Jeff…

October 21st, 2011

Amazon’s Kindle Format 8 Snubs the EPUB 3 Party

Compare these two statements about two different new-and-improved e-book specifications: “KF8 has over 150 new formatting capabilities including support for HTML5 and CSS3.” “HTML5 is the base language of EPUB3… The new baseline for style sheets is CSS2.1 with some CSS3 features added.” They sure sound similar. The first, published yesterday, describes Amazon’s just announced Kindle Format 8…