The Future Of Publishing Blog by Thad McIlroy

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September 11th, 2017

Looking at OptiQly: Mastering Online Marketing for Book Publishers

Designed to help publishers market their books online, OptiQly is a brand new software-as-a-service (SAAS) platform for book publishers. Initially just for Amazon*, OptiQly (pronounced optically) assesses a book’s “Brand Authority” and “Product Authority” to derive a “OQ Score” comparing that against a pre-determined optimal measure. To reach a top OQ score it recommends a series of steps to improve “Authority”.

May 30th, 2017

How Book Publishing Aced the Digital Transformation

…with good luck, not with a solid strategy. So writes Sam Missingham in an astute article published yesterday, called “Print sales might be rallying, but don’t get complacent.” It should to be read by the management of every traditional publishing company. 

May 22nd, 2017

The Best Advice an Author Can Get

Self-publishing has an ill-deserved reputation for being easy. Sure, you can take a bad manuscript in a Microsoft Word file, skip editing, design your own cover, and upload the mess to Amazon. That’s easy. Doing it well, doing it successfully, is damned difficult. Don’t let anyone tell you otherwise. Though when it works, it can…