Book Prices and the Minimum Wage

May 30, 2018

Only a wealthy man could lament, as Len Riggio did yesterday that “the average paperback costs two and a half times the minimum wage. When I started,” he said “it was one half the minimum wage.” Speaking at the opening of Book Expo in New York Riggio said that the high prices of books is impeding a new generation of readers. (more…)

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Privacy Regained

April 2, 2018

Copyright @iamdylancurran

Rather than adding my voice to the chorus of the last few weeks, and months, and years, decrying issues of control and privacy lost via social media and search engines I’ll link instead to another voice, a straightforward post by Dylan Curran in which he graphically illustrates the data the Facebook and Google collect about each user. (more…)

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As the Printing Industry Burns

February 6, 2018

There’s money to be made in dying industries, that’s for certain.

Case in point, Cenveo Corporation. Last Friday, February 2nd, Cenveo filed for bankruptcy. As reported on Bloomberg, the company listed “more than $1.4 billion in debts and about $790 million in assets in its Chapter 11 bankruptcy petition…” Yes, that sounds like a bankrupt company. (more…)

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The Future of Content Discovery for Books and Movies

January 9, 2018

Over the holidays I received an inquiry from a journalist about book buying, was it more of an impulse or a plan. What’s the breakdown? Seemed like a simple enough question. From my studies on book buying I knew that the impulse percentage was fairly high, higher than many would expect. We want to think that shoppers are rational animals, particularly when it comes to high-brow purchases. Don’t they think carefully before they buy a book? (more…)

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Looking at OptiQly: Mastering Online Marketing for Book Publishers

September 11, 2017

Designed to help publishers market their books online, OptiQly is a brand new software-as-a-service (SAAS) platform for book publishers. Initially just for Amazon*, OptiQly (pronounced optically) assesses a book’s “Brand Authority” and “Product Authority” to derive a “OQ Score” comparing that against a pre-determined optimal measure. To reach a top OQ score it recommends a series of steps to improve “Authority”. (more…)

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