The Future Of Publishing Blog by Thad McIlroy
July 22nd, 2012
Last winter The Green Sheet, a printing industry newsletter, published my contrarian look at the hype surrounding cloud computing. The topic continues to spread across all industries as ever-increasingly the software we use moves from dedicated single-use installed applications to shared network resources. This, I argue, is big news for vendors selling cloud-based services. It’s not…
July 14th, 2012
My metadata colleague, Renée Register, uses Zappos boots to offer an easy-to-grasp example of metadata in action.
July 11th, 2012
I understand why people would believe that SEO and metadata are joined at the hip. Metadata is all about making it easy to find (or to “discover”) a book. SEO – search engine optimization – is the science of making a web page more findable via a search engine. Good metadata, it’s argued, should be designed with…
July 3rd, 2012
As part of my research for The Metadata Handbook I’m exploring the impact of metadata quality on book sales (and, by extension, music sales, movie rentals and more). I paused on the distinction between findability and discoverability. They are often used vaguely and frequently interchangeably.
June 24th, 2012
NOTE: The white paper mentioned here was updated in 2016. Download the new version here (PDF). The thrust of the report is the same, with updated data and analysis. In my last post I introduced the recent (January 2012) book industry white paper called The Link Between Metadata and Sales (first version no longer available).