The Future Of Publishing Blog by Thad McIlroy

Cloud Computing and the Future of Publishing

July 22nd, 2012

Cloud Computing and the Future of Publishing

Last winter The Green Sheet, a printing industry newsletter, published my contrarian look at the hype surrounding cloud computing. The topic continues to spread across all industries as ever-increasingly the software we use moves from dedicated single-use installed applications to shared network resources. This, I argue, is big news for vendors selling cloud-based services. It’s not…

July 11th, 2012

SEO and Metadata

I understand why people would believe that SEO and metadata are joined at the hip. Metadata is all about making it easy to find (or to “discover”) a book. SEO – search engine optimization – is the science of making a web page more findable via a search engine. Good metadata, it’s argued, should be designed with…