More Data On the Twitter Explosion

April 29, 2009

The ubiquitous eMarketer todays reports on the Twitter explosion, providing data that complements my earlier blog on the topic.

The most salient piece of data in the article is that “eMarketer estimates there were roughly 6 million Twitter users in the US in 2008, or 3.8% of Internet users.” That less than 4% of Internet users currently twitter suggests once again that there’s a trifle too much hype on this topic.

But of course eMarketer plays the numbers game well, and “projects that the number of Twitter users will jump to 18.1 million in 2010, representing 10.8% of Internet users.” If true that would be much more impressive than 3.8%.


Only time will tell…

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The Future of Digital Magazines

April 28, 2009

The title of this entry is tongue-in-cheek (at least I’m keeping my tongue in my mouth), as I just discovered Zinio’s little-publicized side venture: Undercover Mags. If you go to the site by clicking on this link, it will take you to the magazines deemed of interest to heterosexuals, and you’ll be greeted with a not very discreet screen of revealing anatomical images:


If you go to their alternate site for the gay community, you’ll also be greeted with revealing images, a little too revealing for me to post, and a wide selection of digital magazines organized under categories like anal, black, hairy, hunks, jocks, legal teens, etc.

Zinio doesn’t appear to be completely hiding it’s involvement with the site: its name does appear in small print on the bottom of the home page.

But I wonder if the publishers of Reader’s Digest, Parenting Early Years, Parenting School Years, Cosmopolitan Bride and American Cowboy are aware of their “alternate interest” publishing colleagues?

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Epaper and the Future of Publishing

April 20, 2009

Courtesy of Bob Sacks, I’ve just discovered a site devoted to ePaper that is is informative, broad, interesting and not beholden to sponsors (as far as I can tell).

Of particular interest is the “E-paper Technologies Reference Guide,” the most thorough I’ve seen to date.

If your interest in ePaper is deeper than a pixel, this is a great destination.

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The Seven Habits of Highly Effective Frumpy Scottish Singers

Like most of my friends and family, I was dimly aware of Susan Boyle last week from stories I was ignoring in various media.

Then while reading the Saturday New York Times I stumbled upon “Unlikely Singer Is YouTube Sensation,” and finally got a handle on what all the fuss was about. I watched the YouTube video, and will gladly admit I found myself deeply moved for the myriad reasons that the press has been reporting.

The U.K.’s Guardian featured an excellent commentary on the tale by Tanya Gold last week, which begins: “Is Susan Boyle ugly? Or are we?”

Then in today’s Advertising Age I found a column that makes the story pertinent to the future of publishing, and gave myself permission to join the Boyle chorus. Called “Everything I Know About Marketing I Learned From Susan Boyle,” and subtitled with the name of my blog entry, columnist Simon Dumenco “lays out how you too can glean insight from a 47-year-old woman who lives with her cat, Pebbles, and, oh yeah, sings.”

Point #7 in the column is the most interesting, pointing to a press release issued today by Visible Measures. You can read their complete analysis on their blog, which reports that “As of this morning, Susan Boyle has officially crossed the 100 million views mark in viral video. She’s done this with over 850 clips related to her performance on Britain’s Got Talent, interviews with numerous news organizations, and her rendition of “Cry Me A River” from 1999. These videos have produced 290,000 comments.”

An article on Reuters Blog, also quoting Visible Measures, states that “Boyle has yet to reach the Internet success of singer Mariah Carey’s “Touch My Body,” a video that has been seen 164 million times since it was posted online a little more than a year ago.”

Boyle video views grew from under 50 million last Friday to over 100 million today. My money is on this becoming the most-viewed video ever, a unique phenomena as we continue to reinvent publishing.

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The Trouble With Twitter

April 19, 2009

Found this pointed animation in the U.K. newspaper, The Guardian, which offers a fun feature called Guardian Viral Video Chart, which in turn is pulled in part from Viral Video Chart.

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