The Future Of Publishing Blog by Thad McIlroy
July 11th, 2009
A July 9th report in Adweek, quoting data from Nielsen’s Global AdView Pulse, states that “Advertising spending around the world dropped 7.2 percent in the first quarter of 2009 compared to the same period in 2008.” The Nielsen site entry reports that “Though North America suffered the largest raw percentage decline of any region (-12.4%)…
May 13th, 2008
There are days when I don’t post a blog entry or otherwise update my site because I’m too immersed in housekeeping chores. Those chores fall into two categories: scouring the Web for more articles, data and commentary that are the lifeblood of what goes into this site, and then sorting through and filing all of…
November 23rd, 2007
An extraordinary monograph has just been published by, of all the unlikely sources, the IBM Institute for Business Value. The End of Advertising as We Know It (PDF) is a publication that is everything you would not expect from a large corporation’s public information efforts: it’s informative, well-researched and well-written, and often provocative, all the…