July 11th, 2009
Worldwide Ad Spend Continues its Dramatic Decline
A July 9th report in Adweek, quoting data from Nielsen’s Global AdView Pulse, states that “Advertising spending around the world dropped 7.2 percent in the first quarter of 2009 compared to the same period in 2008.” The Nielsen site entry reports that “Though North America suffered the largest raw percentage decline of any region (-12.4%)…