August 12th, 2010
The Power of Targeted Advertising
Actual screen shots, guaranteed (a few elements compressed to reduce image size): With cookies from Google: After I deleted cookies:
The Future Of Publishing Blog by Thad McIlroy
Blog
May 15th, 2010
Privacy, Facebook and the Future of Publishing
The issue of privacy, confidentiality, identity theft and…what else am I forgetting…has been haunting the public since long before the web. The web’s capacity to amass truly vast amounts of identifiable personal information, both on a voluntary basis and on a surreptitious one, has greatly heightened concern about these issues. A number of stupid, careless and…
October 8th, 2009
Americans Reject Tailored Advertising
A very important report was officially released Wednesday by the Berkeley Center for Law & Technology (in conjunction with the Social Science Research Network (SSRN)). Titled “Americans Reject Tailored Advertising,” the report appears to change the rules of the online advertising game. The report has five co-authors, led by the well-respected Joseph Turow of the…