The Future Of Publishing Blog by Thad McIlroy
March 25th, 2012
Destroying paperbacks instead of recirculating them is a curious and wasteful vestige of the days when most pocket books were sold on newsstands alongside magazines. Magazines are topical – they have little resale value. Books do. But freight and logistics costs mean that pulping paperbacks is not necessarily as wasteful as it first appears.
May 16th, 2010
It’s Sunday, so a good day to keep blog entries light and fun. I should save serious for weekdays. I bought the June 2010 issue of ConsumerReports the other day. The inside back cover has a regular offering called Selling It: Goofs, Glitches, Gotchas featuring humorous reader-submitted illustrations of products and promotions that perhaps never…
October 22nd, 2009
Having trouble convincing people to toss their Penguin paperbacks in the garbage and buy a Kindle? I know I sure am. Well Steve Jordan, the prolific author of Encephalopath, apparently a successful self-published eBook author offers, “Instant eBook Promotion: Try These Snappy Phrases on the Nay-Sayers”: “The book of the 21st century is digital.” “E-books…
September 8th, 2009
I’ve updated the environmentalism section of my site, prompted by a well-thought-out entry by Richard Romano on the Print CEO blog, called “How Green Is My Media?” If you follow this trail further you’ll learn that print is being tarnished with a stiff brush, essentially stating that it is the source of most or allof…
January 14th, 2009
Found this interesting new widget this morning while waiting for a phone call. It’s available here. Get the Eco-Calculator widget and many other great free widgets at Widgetbox! There’s a section of this site on The Impact of Environmentalism on the Future of Publishing. I’ve outlined the issues there, but I see it’s due for…